Senior / Mid
SEO Expert
We are looking for a skilled, data-driven SEO Expert to join our growth team in Mohali district on a full-time, on-site basis. In this role, you will lead our search engine optimization strategy across organic search, Technical SEO, On-Page/Off-Page optimization, and Answer Engine Optimization (AEO/GEO). You will work closely with our engineering and content teams to increase organic visibility, improve keyword rankings, drive high-intent traffic, and grow conversion rates for Vineforce cloud SaaS products.
Experience
Minimum 2 to 5 years
Qualification and Skills
- Bachelor's degree in Marketing, Computer Science, Communications, or related field.
- Proven working experience as an SEO Specialist, Technical SEO Analyst, or SEO Manager.
- In-depth knowledge of Google Search Console, Google Analytics 4, Ahrefs, Semrush, and Screaming Frog.
- Solid understanding of technical SEO including site speed optimization, canonicalization, JSON-LD Schema markup, and crawl budget management.
- Familiarity with Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) for AI search tools like Perplexity and ChatGPT Search.
- Strong on-page content optimization capabilities, keyword research, and intent mapping.
- Excellent analytical, problem-solving, and cross-team communication skills.
Location
Mohali Phase 8 B Industrial Area
Mode of Interview
Face to Face Only
Roles & Responsibilities:
- Develop and execute comprehensive technical and content SEO strategies to increase organic search traffic and qualified lead conversions.
- Perform technical SEO audits, identifying and resolving indexing errors, crawl issues, page performance bottlenecks, and schema markup gaps.
- Conduct thorough keyword research to target high-intent search terms across B2B SaaS, IT services, and productivity product categories.
- Collaborate with copywriters and product leads to optimize on-page content, headings, meta tags, and internal linking structures.
- Monitor search algorithm updates (Google Core updates, helpful content guidelines) and adapt strategies to maintain top search rankings.
- Track, analyze, and report key performance metrics including organic impressions, keyword positions, CTR, and conversions using GA4 and Search Console.
- Optimize digital assets for Generative AI engines (Perplexity, SearchGPT, Gemini) to capture AI-driven user queries.
